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Mortgage Lead Generation Surges in 2011

With mortgage rates at a 60 year low, you can imagine how this has positively affected the home loan application volumes online.  Most mortgage lead generators have reported a significant surge in mortgage lead volumes in the 2nd and 3rd quarters of 2011.

According to a spokesman from the Lead Planet, “Refinance lead volumes had tapered off in the 1st and quarter this year, as the market shifted more to a buyers market. However when the Federal Reserve renewed their commitment to helping the market recover we saw refinance rates fall once again to record lows. This caused more homeowners to confront the possibility of refinancing again and refinance volumes soared.”

Purchase lead volumes have been rising steadily all year, whereas refinancing volumes increased dramtically when Congress passed a bill to raise FHA loan limits in areas that have higher housing expenses. It also helped when the Government extended the Home Affordable Refinance Program that enables homeowners who have been trapped in an underwater mortgage the ability to refinance.

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Online Mortgage Lead Generation

Generating mortgage leads online is a pragmatic step in marketing for a lending company that can help increase revenues that lead to healthy expansion.  As many of you already know, buying mortgage leads can be a challenging and complex process if you do not connect with right lead generation companies. As more and more consumers become comfortable with lending online, lead generation has become a higher priority lenders nationally.  With not all brokers and lenders being able to afford direct mail or radio ads, online mortgage leads create an opportunity for loan officers to add business on a daily basis.  In a recent article, Lead Planet founder, Bryan Dornan said, “The best mortgage lead generators understand the niches and needs of the brokers and lenders who are originating loans in 2011.”

Mortgage Lead Generation Advice

  1. Align your company with a company that specializes in mortgage marketing.
  2. Adding fresh content on your website that offers a benefit to the user.
  3. If you are purchasing mortgage leads, make sure you are dealing with a direct source
  4. Divide your marketing budget with several lead generators.
  5. Evaluate lead quality and track conversion rates from all marketing sources

The Lead Planet manages hundreds of home finance websites that are ranked high on Google, Bing and Yahoo.  The company offers internet lead packages and custom web development in an effort to enhance your company’s lead generation skills.  Check out their mortgage SEO options for lending businesses that are seeking higher ranking on their website for increased led volumes without breaking the bank. Take a minute and call Scott Deal  at 619-600-5780 for a no hassle mortgage marketing consultation. The Lead Planet provides a variety of internet mortgage marketing solutions so call them and get started.  Read the original Mortgage Lead Generator Article.

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Past Mortgage Refinance Booms Had More Buzz

Over the last few decades mortgage refinance booms have generated more enthusiasm even though we continue to see record breaking mortgage rates.  Mortgage companies will tell you that refinance lead activity have been increasing, but the buzz is not as strong as in previous refinance eras.  Investors’ flight to the safety of Treasury’s has triggered one positive for the outlook: A rush by homeowners to refinance their mortgages to free up cash or shorten loan maturity.  But Americans are refinancing their mortgages with more sobriety than they showed during the refinancing madness of the early 2000s.

Because mortgage rates follow Treasury yields, the flight to safety has pushed a 30-year fixed rate loans down to 4.42 percent, the lowest level since Freddie Mac began tracking rates in 1971.  Homeowners who are credit-worthy and have equity in their homes are responding. According to the Mortgage Bankers’ Association, refinance applications in mid-August have been increasing since late April and stand at their highest level since mid-May 2009.

Economists at Morgan Stanley estimate that if half of agency-backed mortgage loans were approved for refinance loan, it would free up $46 billion a year for consumers. To put that figure in perspective: it is more than the $34 billion in extra income coming from the extension of long-term jobless benefits. And it is about equal to the increase in private-sector wages and salaries since December 2009, when business began to add workers again.  The gain, however, won’t contribute totally to economic growth. For one thing, the flip side of refinancing is a loss of income for banks and holders of mortgage-backed securities who will see millions of underlying mortgages prepaid.

When mortgage refinance rates dipped in the early 2000s, millions of the owners rushed to refinance and saved a total of $61 billion in pretax interest payments. In addition, those past refinance booms involved massive amounts of money withdrawn from home equity. Nearly 45 percent of homeowners took cash-outs during the refinances of the early 2000s. That extra money stimulated economic growth. According to one Federal Reserve survey, 51 percent of the cash-out money was used for home improvements or other consumer expenditures. Only 26 percent of mortgage refinancing was used to repay other debt.  Read the original Wall Street Journal Article.

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Lead Planet Says Mortgage Leads Surging

The Lead Planet posted their weekly survey, revealing that mortgage lead activity rose over 18% compared with the previous week.  The company also indicated that refinance leads spiked over 19% last week and home financing leads rose nearly 2%. 

About the Lead Planet They are an internet mortgage marketing company that generates all types of exclusive mortgage leads with their proprietary websites.  In addition, the company publishes a weekly and monthly mortgage lead report with the data coming from loan organizations that are surveyed nationally.  See the original article Lead Planet online> Mortgage Leads Jump

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Mortgage Lead Generation Website Goes Live

After several year of recruiting talented mortgage marketing experts and SEO specialiasts, The Mortgage Lead Generation.biz website finally goes live. With help from mortgage marketing companies like the Lead Planet, the company believes they are getting started with the right vision.  The company focus will be on helping mortgage companies of all sizes generate quality mortgage leads.  Whether a lender wants a mortgage website with SEO or just live leads, we have a solution for all lending groups.

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