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Online Mortgage Lead Generation

Generating mortgage leads online is a pragmatic step in marketing for a lending company that can help increase revenues that lead to healthy expansion.  As many of you already know, buying mortgage leads can be a challenging and complex process if you do not connect with right lead generation companies. As more and more consumers become comfortable with lending online, lead generation has become a higher priority lenders nationally.  With not all brokers and lenders being able to afford direct mail or radio ads, online mortgage leads create an opportunity for loan officers to add business on a daily basis.  In a recent article, Lead Planet founder, Bryan Dornan said, “The best mortgage lead generators understand the niches and needs of the brokers and lenders who are originating loans in 2011.”

Mortgage Lead Generation Advice

  1. Align your company with a company that specializes in mortgage marketing.
  2. Adding fresh content on your website that offers a benefit to the user.
  3. If you are purchasing mortgage leads, make sure you are dealing with a direct source
  4. Divide your marketing budget with several lead generators.
  5. Evaluate lead quality and track conversion rates from all marketing sources

The Lead Planet manages hundreds of home finance websites that are ranked high on Google, Bing and Yahoo.  The company offers internet lead packages and custom web development in an effort to enhance your company’s lead generation skills.  Check out their mortgage SEO options for lending businesses that are seeking higher ranking on their website for increased led volumes without breaking the bank. Take a minute and call Scott Deal  at 619-600-5780 for a no hassle mortgage marketing consultation. The Lead Planet provides a variety of internet mortgage marketing solutions so call them and get started.  Read the original Mortgage Lead Generator Article.

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